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How Professional Photographers Save on Gear: Rentals, Best Business Practices, & Online Resources.

What's In the Bag? | A deep look into professional photographer's gear.

POV of hands taking pictures with camera in water housing during sunset.
Swimming with my waterhousing and Fujifilm camera during sunset in Miami Beach Florida. Photograph via gopro by Rodrigo Gaya.

Professional photographers are always looking for ways to save money on gear without compromising on quality. In this blog post, we'll explore some strategies that professional photographers use to save money when purchasing or renting equipment.

1. Gear Rental from (Save $25. Use Referral Code:

Renting gear from reputable rental companies like can be a cost-effective solution for professional photographers. Renting allows you to access high-end equipment for specific projects without the hefty price tag of buying new gear. offers a wide range of camera bodies, lenses, and accessories for rent. By using your referral code (, readers can enjoy a discount or special offer when renting gear, making it an even more attractive option.

2. r/photomarket and Used Gear

Another way professional photographers save money on gear is by purchasing used equipment. Online platforms like r/photomarket on Reddit provide a marketplace for photographers to buy and sell used gear at competitive prices. You can often find great deals on high-quality gear that is well-maintained by other photographers. Just be sure to research the seller and inspect the equipment thoroughly before making a purchase.

It’s not the camera that makes a good picture, but the eye and the mind of the photographer. - Richard Avedon.

The DP Review is an immensely valuable resource for photographers to research and compare different camera models, lenses, and other photography gear. By exploring the archive, you can gain insights into the performance, features, and value of various gear options. This information can help you make informed decisions and find the best value for your money when investing in new or used equipment.

4. Using an LLC Business to Cover Expenses and Reduce Taxable Income

Many professional photographers choose to operate as a Limited Liability Company (LLC) for their photography business. By establishing an LLC, you can separate your personal and business finances, allowing you to deduct legitimate business expenses from your taxable income. This includes essential gear purchases, as they can be considered business expenses. Consult with a tax professional to understand the specific tax advantages and requirements of operating as an LLC in your jurisdiction.

5. Buying Essential Gear with Cash

Purchasing essential gear with cash can provide some advantages. Firstly, paying with cash may allow you to negotiate a better deal, particularly when buying used gear from individuals. Additionally, buying with cash avoids the potential interest charges associated with financing or credit card purchases. Just ensure you keep proper records and receipts for your expenses for tax purposes.

Professional photographers have several strategies for saving money on gear. Renting from reputable companies like using a referral code can provide discounts. Exploring platforms like r/photomarket allows photographers to find used gear at competitive prices. Utilizing online resources like the helps in making informed gear choices. Establishing an LLC business can enable expense deductions for gear purchases, and buying with cash may offer negotiation advantages and avoid interest charges. By implementing these strategies, you can save money while still accessing the essential gear needed to excel in your photography career.



Check out my Learn Photography Course with Rodrigo Gaya - an online, one-on-one course tailored to your unique needs. Master camera techniques, composition, lighting, and post-processing methods. Unleash your creative potential and accelerate your development with an acclaimed freelance photographer as your mentor.

Disclaimer: This blog post was generated with the assistance of ChatGPT, a language model trained by OpenAI. The opinions expressed in this post are solely those of the author and do not reflect the views of OpenAI.

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