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"Which camera should I buy?" Choosing the Perfect Camera | In the Bag

What Camera Should I Buy?

Undoubtedly one of the most frequently asked questions I receive as a professional photographer. While the simplest answer is that any modern camera can be a great choice, the decision-making process involves several essential considerations. In this blog post, I aim to shed some light on the factors that will guide you in finding the perfect camera to suit your photography needs. While this post won't provide a definitive answer (only highly recommend the gear I use), it will set you on the right path to making an informed decision.

Photographer taking picture with fujifilm camera
A picture taken by artist GG, with my earliest Fujiflm camera, the xt1 in 2015.

Start with Qualifying Questions:

Before diving into the vast sea of camera options, begin by asking yourself some vital qualifying questions. Define the purpose of your photography and the specific role the camera will play in your journey. Are you looking for a compact camera for travel and family moments, or do you aspire to produce high-quality images for clients and collectors? Do you plan on shooting sports, street photos, or exploring video capabilities?

It’s not the camera that makes a good picture, but the eye and the mind of the photographer. - Richard Avedon

Factors to Consider:

1. Budget: Determine how much you are willing to spend on your camera. Decide whether you prefer to pay cash or opt for financing options.

2. Usage: Understand the intended subject matter of your photography and any future plans for the images you create. Consider if you need to automate your workflow for social media or if you plan on incorporating video in your projects.

3. Camera System: Evaluate any preferences or previous experience you have with camera brands and models. Additionally, consider if you intend to upgrade your gear in the future.

Skill Level Considerations:

- Beginners should be mindful of the peripherals needed to build a complete kit, such as bags, batteries, memory cards, and tripods.

- Hobbyists can explore expanding their lens choices and eventually upgrading camera bodies, focusing on committing to a camera system they enjoy.

- Professionals should recognize the value their images will provide to clients and prioritize keeping expenses in check. Allocate resources for peripherals like archival hard drives, cloud services, software, and web hosting costs.


When making your decision, prioritize investing in the best quality lens and camera you can afford. A higher resolution camera and versatile lens will offer a more future-proof setup. Just remember that lenses hold their value longer, and significantly impact image quality. Opt for medium, wide, and long focal lengths, avoiding overlapping choices. Camera bodies may need upgrading over time due to wear and tear, yet lenses should last 'forever.

In-Depth Analysis:

Begin by creating a budget and saving up cash for your purchase to avoid unnecessary debt. Consider the focus of your work to determine whether an interchangeable lens camera or a pocket camera with a fixed focal length is more suitable. Opt for essential gear rental before making a purchase and explore potential deals on platforms like r/photomarket subreddit.

Different camera systems offer distinct benefits. Legacy giants like Canon and Nikon have an excellent quality & service record, while Sony excels in auto-focus and appeals to some modern creators. Choose a camera system that feels comfortable to use daily and aligns with your creative vision.

Why I shoot Fujifilm?

In my case, I fell in love with Fujifilm for its ergonomics, ease of use, value and captivating colors. Ever since I held the XT1 in 2015, I've been a dedicated Fujifilm user and highly recommend their gear.

Fujifilm, a company with a rich history dating back to 1934, has cemented its reputation as a major player in the world of photography. Originally known for producing photographic films, Fujifilm made the seamless transition into the digital era by leveraging its expertise in color science. Today, it's not just a brand; it's a synonym for quality and innovation in the realm of cameras.

Fujifilm's X-Series cameras have garnered widespread acclaim among photographers, both amateur and professional. They are celebrated for their superb image quality, exceptional color rendering, and vintage aesthetics. Fujifilm's commitment to ergonomics and intuitive controls makes their cameras a joy to use, while their robust lens lineup ensures versatility for various photography styles. One standout in Fujifilm's collection is the Fujifilm X-H2, a mirrorless camera renowned for its exceptional image stabilization and 40MP sensor. It's a versatile & value choice for photographers & videographers seeking top-tier performance. You can explore the Fujifilm X-H2 and other fantastic options on Amazon here.

Selecting the perfect camera is a journey of self-discovery, aligning your intentions with the right equipment. Define your photography goals, evaluate your budget, and consider your preferred camera system. Remember that this decision is not set in stone and may evolve with your growth as a photographer. So, take your time, explore your options, and embark on this exciting quest to find the camera that feels like an extension of your creative soul.

Happy shooting!


Learn Photography with Rodrigo Gaya - an online, one-on-one course tailored to your unique needs. Master camera techniques, composition, lighting, and post-processing methods. Unleash your creative potential and accelerate your development with an acclaimed freelance photographer as your mentor.

Disclaimer: This blog post was generated with the assistance of ChatGPT, a language model trained by OpenAI.

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